In this crime-infested world, there is no such thing as being too safe. This is because burglaries and break-ins happen every 30 seconds in the United States alone. And among the many entryways into a house, the burglars’ second option after the door is the fragile, defenseless window.

It’s so easy to break into a house through the window, particularly if it’s on the first floor and left unguarded. Most people don’t think that their house can be broken into until it happens, and by then, it would be much too late to do anything about it.

While a common solution to this problem is to install home security systems, not many people can afford the costs of installation and maintenance on a tight budget. That’s why offering an alternative security measure that is cost-effective and durable can be a smart move as an entrepreneur.

By offering window bar installation services, you can cater to the needs of people who need to secure their houses but don’t have money to spend on a security system. Window bars are cheap and effective ways to deter burglars from even attempting to break into a home. Here’s what you need to make your business thrive:

Quality Materials

For many situations, the functionality of items depends greatly on the quality of the materials, and window bars aren’t excluded from this equation. If you use poorly-made materials, there is no guarantee that the bars won’t break once pressure is introduced.

High-quality materials, on the other hand, are much more durable against external factors and natural elements. To make sure that what you’re using for your bars are high-quality materials, you must scour the market for a reliable steel supplier before settling for one completely.

You can also try searching for suppliers online that can offer you real-time and accurate pricing for your quotes. Choosing a supplier that can give you what you need and more can benefit you greatly in this line of business, especially in providing for your clients.

Good Craftsmanship

High-quality materials can only do so much, which means that the rest of the responsibility falls on how you create your products. Since window bars are fairly easy to build because a person will only need to create a metal grid that they can attach to their window frames, your craftsmanship will play a big role.

Your customers here will be people who prefer a cheaper alternative to security systems and those who can’t build window bars for their own homes. This is still a wide market, but you will have to share it with all the other businesses that offer window bar installation in their services.

To compete with this demand, you will have to make sure that your window bars are not only strong or durable but can also add a decorative appeal to a household’s exterior. Most window bars are only made of metal grids, making a home look similar to that of jail bars.

Since the main goal of installing window bars is to keep criminals from getting in, rather than getting out, your clients may benefit from having bars that aren’t heavy on the eyes. This is where you can put your craftsmanship to the test — by offering window bars that provide security and visual appeal to a home.

Competitive Rates

One of the selling points of window bars is that they are the cheaper alternative to home security systems. This means that you can’t market your services higher than the usual market price because doing so can drive customers away from your competitors offering cheaper rates.

Good window bars are expertly made from high-quality materials yet are still affordable to the average consumers. Of course, this is not to say that your prices should be as close to being free as possible because that will be bad for business, but it should remain competitive.

This means that it is your job as a business owner to ensure that the process of creating your window bars from raw materials to finished products is optimal for public consumption. You can also gauge if your rates are affordable based on the rates of your competitors for the same services.

As an entrepreneur, you always have to think about the bigger picture in play and why you started your business in the first place. While your main goal is to generate profits so that you can continue operating your business, you should also work to protect more houses and lives in the process.